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FUEL DAY 2017 wich, or as he described it ‘the ultimate Dutch meal.’ His business the Tosti club makes fresh, high quality toasted sandwiches and the concept was presented to fuel day attendees as a franchise opportunity. Whilst the financial benefits were clear to see, many retailers seemed uncertain if their customers would be willing to spend the additional time in their stations. Linder however was optimistic and suggested that by combining products and services we may start to see petrol move to the background as other services take off. Big Brother’s latest technological offering in combination with MyOrder may suggest otherwise. By combining their number plate recognition technology with MyOrder’s payment application, customers can pay for their fuel without stepping in to the store. A live demonstration of the technology received a huge ovation from the crowd – a win for convenience but a worrying prospect for those banking on the fuel station as a destination concept. “We strongly believe technology can support processes. If you can optimize your processes and if you can use smart systems, or even existing systems you can generate data and you can make changes in the process that the customer can benefit from,” explained Aart van Rooijen, Commercial Director at Big Brother. “By collaborating with a payment app like MyOrder we can simplify the process at the pump. This is a huge step forward and can help retailers to distinguish their business from others,” he added. Big Brother is no stranger to collaborations as they constantly strive to find new and exciting ways to use their existing technology to benefit customers. They have recently partnered with a2i Systems ,a company that has developed artificial intelligence pricing software, to make their high end technology available to retailers of every level. The event also showcased Big Brother’s latest project with Washtec, car wash manufacturers. Through Big Brother’s number plate recognition technology customers will be able to simply drive up to the car wash, avoiding having to queue in the store. The technology is currently being tested at a number of Tamoil sites. As we enter a new phase of the digital revolution, Prof Steven van Belleghem envisions a very different experience at the forecourt in years to come: “My dream petrol station experience is that my car would select the petrol station itself and take care of refueling with gas or electricity. I wouldn’t have to touch any buttons; it’s fully automated for convenience. “BY COLLABORATING WITH A PAYMENT APP Like myorder, we can simplify the process at the pump.” Aart van rooijen, big brother “When I walk into the store, the store will recognise me so I can just grab whatever I want from the shelves and walk out, so I don’t have to stand in line. Taking this even further, if my car can communicate with the store so it knows I am coming it would be fantastic if they could let me know if my favourite sandwich is available. “Fuel stations of the future are going to be proactive, personalised and hyper convenient.” He added. The take away message from the 2017 fuel day is clear. Technology should not be feared, but harnessed. Technology can offer new insights and improved convenience for customers and if you combine this with organic, fresh food then you might just be on to a winner. Big Brother and MyOrder will be presenting their revolutionary payment technology at idac17. To register visit www.idac17.com. Opposite page: Aart van Rooijen, Big Brother. Top left Frank Linder, Food Inspiration. Top right Prof. Steven van Belleghem addresses the audience. Bottom right Prof. Belleghem in close up. Bottom left Frank Linder discusses food trends at the networking event. erpecnews is published by McLean Events, Conferences and Media Ltd. 17


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