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A digest of March’s international news in the retail fuel sector ASIA, MIDDLE EAST & AFRICA EDITION www.erpecnewslive.com Issue No 55 | March 2017 Shell the industry’s most valuable brand Shell remains the world’s most valuable oil and gas brand with a brand value of US$37 billion, up from US$31.6 billion last year. Shell’s asset disposal program and geographic pullback have helped it to consolidate the strength of its brand, which has been upgraded from AA+ to AAA. Its long-standing partnership with Ferrari continues to deliver returns, with a demonstrable price premium attributable to the association with the world’s most powerful auto brand. As part of its ‘Make the Future’ initiative, Shell enlisted the help of six popstars from around the world for its ‘Best Day of My Life’ video, which became one of the most viral ads of 2016. Brand Finance CEO David Haigh says, “The enhanced strength of Shell’s brand will enable it to maintain or improve margins, even as revenues fall.” Second and third place are Sinopec and PetroChina which are growing rapidly. As in so many other of Brand Finance’s brand value league tables, Chinese brands are just on the cusp of taking the number one spot. Sinopec and PetroChina’s brands are worth US$29.6 billion and US$29 billion respectively and even with far lower rates of growth than this year (47% and 43%), both could easily overtake Shell in 2018. ExxonMobil adds Samsung Pay to Speedpass-plus app ExxonMobil has enabled Samsung Pay in the United States as a payment method retail stations in the US that are Speedpass plus enabled. “Increasing the mobile payment options allows us to provide our consumers with a faster, more convenient experience at the pump,” said Rob Wollard, Americas retail fuels marketing manager for ExxonMobil Fuels Marketing Co. “We are proud to be the first major fuel retailer to offer Samsung Pay at the pump.” DON’T MISS AMSTERDAM! With only 8 weeks to go before the idac international retail petroleum conference takes place in Amsterdam from May 31 to June 1, over 200 delegates from around the world have already booked their spot, with new participants signing up every day. To register visit www.idac17.com. With Ruth Leach, General Manager and VP Global Engineering Shell delivering a key note on the second day, interest in this event has sharpened with many more oil companies, major retailers and industry suppliers looking to sign up for this unique event. Ruth will focus on industry collaborations, cost affordability, flexibility, innovation and safer industry practices. idac is part of the erpec 17 business forum, which this year celebrates its 20th anniversary. There are still places left for oil companies or major fuel retailers wishing to take part. Come and have one to one meetings with the industry’s key international suppliers and enjoy the informal networking over the 3 day programme. To sign up email nick@mcleanevents.com. The spark of passion ignites the fuel for innovation in its Speedpass-plus app. To make a Speedpass-plus purchase with Samsung Pay, consumers link their Samsung Pay account to their Speedpass-plus app and select Samsung Pay as the desired payment method. From the app, they can purchase fuel across more than 9,600 Exxon and Mobil www.beverinnovations.com | T +31(0)111 45 32 32 100% FOCUS ON PETROL Bever_AD_Erpec 182x64,25 mm_V12.indd 2 9-2-2017 8:00:31 erpecnews is published by McLean Events, Conferences and Media Ltd.


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