The car wash industry is renowned for its highly sophisticated technology. Long gone are the days when a trip through the wash had
potentially hazardous consequences for your paint work. With innovations coming thick and fast we challenged the world’s leading
car wash manufacturers to take to the stage last year at the idac 17 international fuel retail conference in Amsterdam, to discuss
exactly how these innovations might benefit the customer. We learned a great deal, but not content with simply taking their word for
it, we decided to test out the washes for ourselves. As an added twist, we filmed senior company executives being interviewed going
through their own wash - reference carpool karaoke on the USA’s ‘Late Late Show’ and you’ll get the idea, but (thankfully) no singing!
WashTec UK Sales Director Ben Hogan
and Scott Walters, Area Engineer next to
WashTec’s Softcare Pro 2 XL.
Sian Davies and Rabiaa Rahman-Quereshi
get customer feedback in Reading.
When planning the segment one of the
main concerns was being able to find customers.
Exactly how many people does a
car wash in the UK, a market dominated by
hand washes, attract midweek? Quite a few
as it turns out.
On our visit to Monmouth, Wales to see
Christ’s Varius C163 in action there was a
constant stream of vehicles eager to use the
wash. “If we are being honest most customers
wouldn’t be able to discern one brand
of car wash from another. What they would
say is they want clean wheels, they want it
Nick Needs and Wilcomatic Managing
Director Kevin Pay in Monmouth, Wales.
Rabiaa and Kevin get a close-up of Christ’s
Varius C163 WHEEL MASTER in action.
to be dry, particularly around the window
areas and they want it to shine,” said Kevin
Pay, Managing Director of Wilcomatic, the
UK supplier of Christ Wash Systems.
Whilst customers may be focused on the
end result, it is the innovations within the
Varius C163 that make it all possible. The
machine features a contour-following roof
dryer, which can follow the contours of
sports cars, SUVs and anything in between
and the new WHEEL MASTER uses sensors
to detect the wheel diameter and position
and automatically selects the most suitable
wash to ensure the wheels are perfectly
clean – a must for the modern car wash.
The customers we spoke to on site, many
of which were returning clients, all highlighted
quality and convenience as the reason
for selecting this particular site. However it
is not just the quality of the wash that brings
customers through the door in today’s marketplace,
manufacturers are increasingly
looking for innovative ways to make the customer
experience more theatrical.
“I think theatre is really important and
the way that you design your wash cycles
14 erpecnews is published by McLean Events, Conferences and Media Ltd.